4 Ways to Use Online Marketing

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If you are struggling to think of ways that you can promote your business using online marketing besides your website, you have come to the right place. While your website is important for marketing your business to potential customers, it is not the only way that you can do so online.

Blogging

Establishing a blog and consistently adding to it gives you the ability to establish yourself as an expert in your field. If people consider you an expert, they will be more inclined to buy from you now and in the future. This form of online marketing is more focused on promoting your knowledge and expertise rather than your products or business. Just make sure that you mention your business or products in all your posts as well as links to your website and contact details.

Podcasting

This is an online marketing technique that could really set you apart from your competitors. Create an online show surrounding the industry that your business is in, perhaps offering tips and advice to listeners. All you need to create a good quality podcast is a microphone, digital recorder and some generic editing software to cut out all those bits you don’t want to include.

YouTube

This is another online marketing technique that can give you an edge over your competitors is used correctly. Don’t upload videos that are obvious infomercials for your business – no one wants to watch these. The way to get noticed on YouTube and to make your online marketing campaign worthwhile is to upload videos that viewers will find interesting or helpful. Funny videos and online tutorials tend to be the most successful and both types.

Social Media

These days, almost everyone is using a social networking website of some kind, so why isn’t your business? This can be a highly effective online marketing tool as a social networking site gives you direct access to the platforms that your potential customers are accessing on a daily basis. Create profiles on a few of the websites, such as Facebook, Twitter, and Google +, so that you can market to a range of audiences.

None of the above online marketing tools are difficult to implement into your campaign or to update on a regular basis. If you want to set yourself apart from your competitors, stop thinking your website is the be-all and end-all of your marketing strategy and begin incorporating some clever and well-thought out methods.

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